Monthly Archives: November 2015

Are Consumer Reviews Good Or Bad For Your Business?

Consumer reviews – irrespective of whether they are good or bad – influence your product sales and business growth significantly. With the entire world revolving around the Internet these days, where almost every individual has access to loads of data available on the World Wide Web, an increased number of consumers browse through service/product reviews before making a decision to buy. Being a business owner, you must be aware of how consumer reviews form one of the key strategies of digital marketing and SEO. Perhaps you are now wondering whether consumer reviews are good or bad for your business. Let’s take a look at some aspects before answering this question.

The Good Side of Consumer Reviews

  • Consumer reviews can create a strong online presence for your business. Customer feedback is a very important data, which helps you to analyze and understand how to improve your service or product. It also helps you to resolve any defect or issues related to your product and make amendments to retain your existing clientele while wooing the newer ones.
  • Positive consumer reviews can greatly contribute to bringing new customers to your business. It is more like the word-of-mouth practice, which is the most effective tool for any product or service. So, if you make sure there are enough positive reviews of your customers who have used your products/services, you can expect to grab eyeballs and attention of potential customers somewhat easily.
  • Reviews are literally free advertising of, or content related to your business, placed across various websites and social media platforms. This drives more visitors to your website, thus giving a boost to your web traffic.
  • Since search engines place high priority to the number of reviews from genuine websites, if your business has adequate and honest consumer reviews on popular websites, the SEO ranking of your website will improve greatly.
  • Since reviews have contrary views, new consumers clearly understand the pros and cons of your products and thus are able to choose your business with complete trust.

The Negative Aspect of Consumer Reviews

  • Negative consumer reviews contribute to your business in their own ways, albeit in an adverse manner. More than 68% of consumers trust consumer reviews to buy new products, out of which 30% don’t believe in fabricated and fully positive reviews. Thus, even negative reviews could work out to your business advantage if they point out minor glitches or issues that you’ve already fixed.
  • Since you do not have any control over negative reviews that appear on third party sites, they could create a potential danger and may even damage your brand value.

While it is hard to determine whether consumer reviews do good or bad to your business, you must be aware of what’s happening on various social media platforms and other third party websites, especially with regard to reviews of your products/services. Therefore, make use of the reviews to build a relationship with your customers and make improvements/changes to fix whatever is wrong or isn’t working, as this is what would build credibility. It’s also advisable to create feedback forms or customer forums on your website for your customers to speak their heart out before they rant on public forums and third party websites.

Above all, provide an interactive channel of customer service such as online chat for customers to reach out to you and speak out instead of leaving bad comments through consumer reviews.

Some Of The Best Camping Chair Reviews

Camping chairs are available in various styles to suit different tastes and preferences of the campers. While some people prefer to park the trailers in some parking lot and need small, lightweight camping chairs to sit every now and then, some others may like to camp in the wilderness and look for chairs that are sturdy, can weather the natural elements and offer a comfortable seat for long periods. Irrespective of the nature of camping, a common thread joins every camper – everyone loves to relax on a comfortable camping chair and enjoy the ambiance. As a result, camping chairs have become an invariable part of camping and the market is flooded with a wide variety, from heavy and lightweight to standard, luxurious and even more. Thus, it can often become an uphill task to take your pick from such diverse variety of products.

Here, we bring you two of the best camping chair reviews to help make an informed decision:

Front Runner Expandable Chair

With an overall weight of 4.1 kg, this chair can support a person weighing 113 kg. Its structure is made of rugged steel. This lightweight and comfortable chair comes equipped with one utility pocket for keeping magazines and maps, a small storage pocket and one cup holder. A telescopic design and packing size of 41 x 44cm have made this chair extremely easy to transport and store.

Oztrail Moon Chair

With a sturdy frame made of high-tensile steel, this chair can carry up to a maximum weight of 120 kg. The padded, roomy and 600 Denier fabric made backrest is to remind you more of a sofa for sure. This comfortable, moon-shaped chair, along with a normal cup holder and wine glass holder, has been rated among the best camping chairs.

Natural Instincts Oversize Deluxe Heavy Duty Chair

This hardy, comfortable dark colored chair can bear a maximum weight of 150 kg. The structure is made of strong and long-lasting fabric to ensure optimum durability. One cup holder is provided to let users enjoy their favorite drinks while relaxing on the padded seat. This 4 kg chair features an arm storage pocket as well.

Kaufmann Outdoor Layback Chair

This 5.9 kg chair is made of powder-covered steel frame and dark colored fabric. It’s exceptionally comfortable and can support up to a weight of 140 kg. Along with adaptable armrests, it also provides one arm storage pocket and an insulated cup holder. No wonder that this chair features on the list of the best camping chair across various categories.

Camp Master Classic 200 Oversize Chair

This is ideal for new campers with a tight budget and can bear up to a weight of 110 kg. The overall weight of this chair is just 3 kg and its structure consists of PVC-coated fabric. This chair’s additional advantages include one side pocket and one stable cup holder with fabric sides.

Tentco Big Boy Chair

This amazingly lightweight yet hardy chair can carry a load of up to 150 kg. The structure consists of thick and hardy steel frame with strong polyester material and a broad seat area that provides little more than an average level of comfort. With well ventilated mesh backrest and two fabric-enclosed cup holders, this chair lets you enjoy the outdoors to the optimum.

Now that you know about some of the best camping chair reviews, bring one home today and start planning for your next camping trip right away.

5 Interesting Features of a Small Propane Grill

Barbecuing has been a great summer tradition for many years.

These days, this practice has been adopted by people all over the world.

People love to spend their evenings outdoor, throwing some burgers, poultry, hot dogs, marinated vegetables, fish and steaks on the portable grills.

It is also a trend among many to carry small propane grills whenever they go on camping and picnics to take care of their basic grilling needs.

These small grills typically make use of propane natural gas as fuel.

These gas grills also have options of burners to cook food, which in turn makes them multipurpose.

Features to Look For:

1/ Convenience

Unlike the traditional charcoal grills, propane fuelled grills are highly efficient and very convenient to maintain.

Also, unlike charcoal grills, which are constructed of heavy materials, a small propane grill is made of sturdy but lightweight materials to make it convenient for you to carry it around.

2/ Construction

Propane grills have really transformed outdoor cooking and camping.

Using charcoal grills had its own setbacks of smoke and tough cleaning.

However, they gave the original flavor of BBQ.

Talking about the construction of a small propane grill, the heavy-duty material with which it is made of is the key to its entire design.

Stainless steel is the common material used to make propane grills, as it does not rust or change form under various weather conditions.

There are people who opt for a porcelain enamel finish for long-term maintenance and appearance.

However, steel is the best bet with respect to functionality.

3/ Design

Another interesting feature found in some of the models of small propane grill is the lid that covers the flame to shield the fire from changing weather conditions and wind outdoor.

The foldable feature with wheels lets you fold it with ease and maneuver without effort.

There are designs that let you carry them on your back, which works out the best when you plan to haul them while hiking and trekking.

Most of the modern grills are very easy to assemble and do not require any technical expertise.

4/ Heat Distribution

Despite being portable, the small propane grill is highly effective when it comes to heat distribution.

The heat is even and ensures proper cooking of vegetables and meat.

However, if you have a tiny cylinder of propane, it may not last for a long time.

To take care of this aspect, you may either carry spare cylinders or fix a slightly larger propane cylinder based on what suits the design of the grill the best.

5/ Side Tables

Propane grills might also give you the option of a foldable or removable mini side table attached to the stove.

This is one of the most interesting and convenient features, which makes cooking extremely easy.

Now that you have a fair idea about a small propane grill, make sure that you have all the required features in your chosen one before you place your order.

After all, having a small propane grill is a must-have if you are an outdoor enthusiast, who loves to eat tasty food while enjoying fishing, camping and hunting.

3 Key Features Of Folding Beach Chair With Umbrella Attached

Relaxing on a beach would be no fun when the sun beats down on you relentlessly and you desperately need a shade.

That’s where a folding beach chair with umbrella attached would help.

You can easily carry this along, irrespective of the spot on the beach that you have chosen to enjoy the sun and the sand.

Beach chairs were primarily meant for sitting on and relaxing on the beach.

However, with time and the advancement of technology, manufactures modified traditional beach chairs and made them a multipurpose one.

As a result, some chairs these days can be converted to flat or lounge chairs within a few minutes, while some others act as double beach chairs where two people can easily sit side by side.

Then there are the beach chairs with umbrella attached, which you can use to rest under a shade when the temperature rises and sunbathing becomes a difficult proposition.

In case you are looking for a quality beach chair with umbrella attached, knowing some of its key features would help you to buy the right one.

Here are three of its key features:

1/ Flexibility

Thanks to the folding feature, these beach chairs can be easily folded and hauled to any spot on the beach where you desire to sit and soak in the sights and sounds.

Unlike bulky beach chairs that often need two people to carry them from one spot to another, a foldable beach chair with umbrella attached to it is easily movable, thus allowing users tremendous flexibility to transport and set them up wherever they may like to.

2/ Adequate shade

When fully constructed, these umbrellas look like shades that are generally used to keep the rain or sun off a doorway or window.

Thus, when you have a foldable beach chair with umbrella attached to it, you can enjoy the shade, sip on your favorite beverage and enjoy the sights without worrying about getting sunburns.

3/ Protection against harmful UV rays

Some manufactures these days are using certain UV protectant materials in the umbrellas.

Even when they aren’t, they make sure to provide you with adequate shade and protection against the harmful UV rays of the sun by using umbrellas that offer a sun protection factor of 30 or more.

It’s important to remember here that sun protection factors ranging from 2 to 11 give minimum amount of protection, whereas protection factors starting from 30 and upwards give a high level of protection.

Thus, it’s another reason to say “yes” to foldable beach chair with umbrella attached to it.

With a variety of beach chair with umbrella attached to them available in the market, it’s easy to get overwhelmed by the different features, functionalities and designs.

Though such chairs usually come with factory fitted umbrellas, you should always check the features apart from the warranty period and the materials used, before buying one.

You should also check the accessories provided with the chair like cup holder, storage pockets, bottle openers etc.

So, go ahead and buy a folding beach chair with umbrella attached to it to make your beach sojourn more memorable and enjoyable.